COLAB by Ruth Crilly has launched this month. The dry shampoo is the creation of an influential collective of beauty insiders, led by Ruth Crilly, international model and founder of beauty and fashion website, A Model Recommends. The result of this backstage collaboration is a breakthrough formula that fuses the art of catwalk styling with the science formulation. The range is designed to revive and refresh style, providing clean hair for longer, without white residue and a veil of fragrance. This sheer and invisible multifunctional dry shampoo formula comes in five fragrances, each embodying fashion capital chic – London, Paris, New York, Rio and Tokyo.