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Beyoncé and Topshop launch joint venture

Beyoncé and topshop

Autumn 2015 sees the launch of the 50/50 joint venture company Parkwood TopShop Athletic Ltd. from Beyoncé and Topshop. The streetwear brand will offer apparel, shoes and accessories across dance, fitness and sports categories, fusing fashion with technical performance. Stockists include Topshop stores globally as well as online. Sir Philip Green says, ‘We have been looking at this category as fashion-inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.’

“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé stated, continuing by saying that “…working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”

To find out more visit topshop.com